Our guiding principles for entering into new ventures is finding the highest value product and

Describing our start with Kocbek
I have been enjoying pumpkin seed oil on a daily basis for the past 10 + years (religiously). All those years I chose Kocbek based on what the locals had told me was the best. Kocbek became a habit and I really did not try anything else.
I traveled extensively in my previous corporate role. I carried a bottles of pumpkin seed oil with me to every corner of the world (without fail). I never returned with left over oil; it became a customary departing gift. My departing gifts were creating a stick for my own back; later I had special requests for bottles of pumpkin seed oil (orders not gifts).
I traveled extensively between Slovenia and South Africa; soon many South Africans were asking me to bring pumpkin seed oil with every travel. I guess I got tired of these errands; maybe that is what sparked the idea to export pumpkin seed oil to South Africa. Everyone that tries Kocbek pumpkin seed oil ask for more. What more validation was needed?
You get vastly different qualities of pumpkin seed oil (no different to all types of products). When making the effort to carry bottles it seemed senseless to carry an average oil – I just kept with Kocbek. On one trip to South Africa I forgot to purchase Kocbek oil and was forced into buying another brand in the local supermarket. That did not go unnoticed, on a follow-up trip I was politely asked to bring only Kocbek.
When you start a business venture the investment is much greater and I needed to confirm that Kocbek was in-fact the best pumpkin seed oil available. We traveled to most mills in Austria and Slovenia to taste and meet the people behind the mills. Kocbek still ticked all the boxes. I was somehow glad else I would have felt “waste” for the past 10 years having tried nothing else but Kocbek.
Pumpkin seed oil was first produced in Slovenia. Today both Slovenia and Austria are known to be the best regions for pumpkin seed oil. Off course there are other countries such as the Far East producing blends and questionable qualities, often with misinformation on their labels.
At Alles Mooi we know the road of least resistance never leads to the greatest success. We are not naive to the barriers of importing such a high quality oil; instead we are true to our ethos – what you see on the label is what you get and customers for life. Kocbek is called green gold for good reason – it is an investment in your sole (cuisine) and your health.